Rabanne Giant Perfume Bottle Inflates at Park
Central Park Bottle Becomes Glass
This faux out-of-home advertisement features a colossal Rabanne Million Gold for Her perfume bottle being inflated by a truck in Central Park, New York. The soft shell of the bottle slowly expands before transforming into a rigid, glistening glass structure against the city skyline.
The video begins with a sweeping aerial shot of Central Park, framed by towering skyscrapers, cleverly highlighting the distinctive presence of the fragrance. This CGI effects enhancement was designed to promote Rabanne’s pop-up event at Flatiron Plaza, NYC, which ran from 13–15 March.
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FOOH Impact ScoreSolid
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Credits
Brand:
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Why CGI
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