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Solid
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This Rabanne faux ooh ad begins with a sweeping aerial shot of Central Park framed by towering skyscrapers. This moment cleverly highlights the distinctive presence of the Million Gold for Her fragrance as a colossal perfume bottle is inflated by a truck in the park, its soft shell slowly expanding under supervision before transforming into a rigid glass structure glistening against the New York skyline. As a perfect blend of creative storytelling and clear product integration, the CGI effects enhancement is designed for promoting Rabanne’s pop-up at Flatiron Plaza, NYC, from March 13–15.
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