FOOH Impact Score:
Solid
Learn moreImagine a frozen lake becoming the stage for an unexpected spectacle. That’s the Engaging premise of this Reserva cgi campaign featuring the Alps Puffer Jacket. The video unfolds as a couple in matching wine-colored puffer jackets watches a massive red Reserva Alps Puffer Jacket lying motionless on the ice, its reflection mirrored on the frozen surface. A sudden gust of wind sweeps across, causing the jacket to inflate and glide smoothly across the ice. The couple stands in awe, captivated by the surreal movement. The campaign invites everyone to take advantage of the double cashback offer, available exclusively on Reserva’s website. Using Dynamic CGI effects, this Reserva cgi campaign transforms a winter setting into an Effective product showcase.
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