The Horse Giant Clementine Bag Inflated in Sydney
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Imagine Sydney’s Harbour Bridge turning into the stage for a luxury fashion reveal. That’s the dynamic premise of this The Horse FOOH campaign featuring the Clementine bag. The video unfolds as a hyperreal, oversized version of the bag appears to levitate above the city streets, seamlessly edited to float in the skyline with onlookers reacting with curiosity and delight. Using computer generated imagery, this The Horse FOOH campaign transforms Sydney’s urban landscape into a surreal product showcase.
