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Who is Elijah Giant Inflated Perfume Bottle on Beach Shoreline

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Credits

Brand: Who is Elijah

Who we think created this: Day Five

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Metadata

Brand Industry: Fashion & Apparel

Country: Australia

City: Sydney

Effects / Animations: Large Objects, Inflation

Surroundings: Bondi Beach, Beach

Date posted: February 1, 2024

Source: Instagram

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Imagine a tranquil beach suddenly transformed into an immersive product launch. That’s the dynamic premise of this Who is Elijah FOOH campaign featuring the Ocean Eyes fragrance. The video unfolds as a massive, aqua-tinted perfume bottle appears to rise from the shoreline, its monumental scale towering over beachgoers and echoing the fragrance’s inspiration—the essence of a deep plunge into the ocean. Using captivating augmented reality, this Who is Elijah FOOH campaign transforms a familiar coastal setting into a resonant product showcase.

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