Citroën Grizzly Bear Falls Asleep Inside the Car

In this Citroën FOOH campaign, a grizzly bear appears behind the wheel of the new Citroën C3 Aircross, calmly nestled in the driver’s seat with a curious gaze toward the camera. The scene unfolds as the bear begins explaining how he’s about to demonstrate the vehicle’s impressive comfort—but as he speaks, he grows noticeably drowsy, eventually surrendering to a deep slumber right in the seat, perfectly relaxed. With a memorable use of computer generated imagery, this Citroën compact SUV FOOH campaign transforms an unexpected narrator into a fresh, relatable spectacle, highlighting Citroën’s mission to showcase the unparalleled comfort of its C3 Aircross model.