FOOH Impact Score:
Impressive
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In this Tesla CGI campaign, the camera opens on a quiet suburban night where a sleek car is parked against a warmly lit house. The scene unfolds as luminous blue smoke swirls mysteriously above the vehicle, gradually forming a detailed robotic hand that bends its fingers to sign 'I love you' in sign language, capturing a surreal and seasonal moment. With an engaging use of computer generated imagery, this Tesla electric vehicle CGI campaign transforms a simple driveway into a futuristic and personal expression, highlighting Tesla’s vision of innovation blended with emotional connection.