FOOH Impact Score:
Outstanding
Learn moreIn this Citroën faux ooh ad, a quiet nighttime roadside scene sets the stage as a car sits idly under the rain, its headlights casting soft beams onto the slick pavement. The scene unfolds as a police officer approaches the vehicle, only to be astonished when he discovers an alien swathed in fabric calmly seated at the wheel of a Citroën C3 Aircross. Instead of reacting with fear, the alien gestures for the officer to join him inside, and as the man takes his place in the passenger seat, he is overtaken by the sheer comfort enveloping him; the alien then gently touches the dashboard and begins to communicate. With an engaging use of VFX, this Citroën compact SUV faux ooh ad transforms an unexpected roadside encounter into a fresh, relatable spectacle, highlighting Citroën’s commitment to irresistible comfort.
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