Automax Cars Movie Characters Driving Along
Talking Cars Cruise a City Street
This Automax mixed reality ad transforms a busy city intersection into a vibrant scene featuring familiar talking race cars from the big screen. The video opens on a street beside a tall building, where a line of cars is stopped. Lightning McQueen and Tow Mater are at the front, their animated eyes shifting as they wait for the signal.
As they roll forward, they are followed by more expressive vehicles from the Disney and Pixar Cars movies, each with moving faces and eyes, cruising steadily along the street. The camera holds its position, showcasing the dynamic VFX that brings these characters to life in an ordinary city setting. The branded message invites viewers to pick their favourite character for a personalised Automax Cars experience, turning the street into an authentic product showcase.