Lamborghini Urus 3D Screen on Building

This CGI campaign features a massive 3D LED screen at Estella Place along the Hanoi Highway. The screen initially displays the Lamborghini logo against a black background, then transforms with a curtain effect to reveal a showroom-like display with a green interior and Lamborghini text.

The scene intensifies as the wall opens, revealing a Verde Mantis Lamborghini Urus Performante. A metallic-textured hand grips the car from its hood, positioning it centrally as it appears to emerge from the screen. The Urus Performante then revs, generates a thick cloud of smoke, and blasts off at top speed, disappearing through the wall in a thrilling exit.