FOOH Impact Score:
Improvable
Learn moreImagine Big Ben serving as the backdrop for a mysterious sky message. That’s the captivating premise of this Disney Plus mixed reality ad featuring the announcement of a new episode of Paradise. The video unfolds as the iconic clock tower looms in the background while cars stream past, and two friends standing nearby suddenly glance up at the blue sky to witness three coordinated air show groups etching the message “PARADISE IS NOT WHAT IT SEEMS” in massive condensation trails. As the final word appears, the planes abruptly cease releasing smoke, leaving the ominous message hanging in the sky. Using engaging computer generated imagery, this Disney Plus mixed reality ad transforms a familiar London skyline into an impactful product showcase.
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