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DKNY Inflatable Letters Float on the Hudson River

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Credits

Brand: DKNY

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Swimming Objects, Large Objects, Simple Motion

Surroundings: Manhattan Bridge, Cars, Hudson River, Skylines

Date posted: January 6, 2024

Source: Instagram

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This DKNY cgi ad begins with a sweeping view of the Manhattan Bridge at night, as cars pass underneath and the skyline sparkles in the background. This moment cleverly highlights the brand’s bold identity as a series of glossy, oversized inflatable letters drift above the Hudson River, gradually aligning to spell out DKNY—where the 'N' features a functional zipper and a DKNY clothing tag swings from the 'Y', suspended under the bridge. As a perfect blend of captivating storytelling and innovative product integration, the VFX enhancement is designed for celebrating the spirit of New York and wishing viewers a Happy New Year.

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