DKNY Inflatable Letters Float on the Hudson River

DKNY Inflatable Letters on Hudson River

This CGI advertisement for DKNY features a sweeping night-time view of the Manhattan Bridge, with cars passing underneath and the city skyline sparkling in the background.

Oversized, glossy inflatable letters drift above the Hudson River, gradually aligning to spell 'DKNY'. The 'N' includes a functional zipper, and a DKNY clothing tag swings from the 'Y', suspended under the bridge.

This VFX enhancement celebrates the spirit of New York and conveys New Year wishes, blending storytelling with innovative product integration.

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Credits

Brand:DKNY

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:January 6, 2024
Source:Instagram