DKNY Inflatable Letters Float on the Hudson River

This DKNY cgi ad begins with a sweeping view of the Manhattan Bridge at night, as cars pass underneath and the skyline sparkles in the background. This moment cleverly highlights the brand’s bold identity as a series of glossy, oversized inflatable letters drift above the Hudson River, gradually aligning to spell out DKNY—where the 'N' features a functional zipper and a DKNY clothing tag swings from the 'Y', suspended under the bridge. As a perfect blend of captivating storytelling and innovative product integration, the VFX enhancement is designed for celebrating the spirit of New York and wishing viewers a Happy New Year.