Renner Giant Letters Take Over Brazil

This CGI advertisement for Renner's Spring Summer 2025 fashion campaign features letter-shaped installations drifting across Brazilian landscapes. The video opens with a white van pulling a massive Renner logo and a white lowercase ‘b’ along a street. The focus then shifts to the Juscelino Kubitschek Bridge, where the letters smoothly inflate above the water.

These bold letter elements are subsequently seen cruising beside Salvador’s hillside neighbourhoods, gliding atop a yellow tram, and resting in Barigui Park against the city skyline. Two drones carry the letters through the sky, captured from an airplane window as they float among clouds, before gently placing them into the water at sunset as a sailboat passes.

Utilising augmented reality effects, this Renner CGI ad transforms iconic Brazilian locations into a captivating product showcase for their fashion campaign.