Renner Giant Letters Take Over Brazil

Imagine a city transformed into a runway through letter-shaped installations drifting across landscapes. That’s the dynamic premise of this Renner cgi ad featuring their Spring Summer 2025 fashion campaign. The video unfolds as a white van pulls a massive Renner logo and a white lowercase ‘b’ along a street, before the focus shifts to the Juscelino Kubitschek Bridge where the letters inflate smoothly above the water. These bold letter elements then appear cruising beside Salvador’s vibrant hillside neighborhoods, glide atop a yellow tram weaving through the city, and rest in Barigui Park against the skyline. As the story builds, two drones carry the letters through the sky, captured from an airplane window as they float among the clouds, before gently placing them into the water at sunset while a sailboat glides past. Using augmented reality effects, this Renner cgi ad transforms iconic Brazilian locations into a captivating product showcase.