Bimba y Lola Giant Handbag in Shanghai
Dragon Boat Sails Huangpu River
This Bimba y Lola CGI video transforms Shanghai’s urban landmarks into a creative product showcase. It features a giant red medium leather shopper bag with crocodile embossing, gliding along the Huangpu River on a traditional Chinese dragon boat, then appearing beside a cat perched on a bridge.
The bag is subsequently shown hanging on the facade of a traditional Chinese building, its silhouette reflected on a glass-covered tower, and its textured leather highlighted within a stone archway. It moves above a pink tram, is suspended on the facade of the former HSBC building, and is finally displayed high on the Oriental Pearl TV Tower.
This citywide takeover celebrates the Year of the Horse with accessories curated by digital artist Andreas Rissinger, using engaging computer-generated graphics to create a distinctive product presentation.