Ralph Lauren Polo Bear Drives Boat on Seine River

Imagine the Polo Bear taking command of a sleek speedboat on the Seine just days before the Olympics light up Paris. That’s the Creative premise of this Ralph Lauren mixed reality ad featuring the beloved Polo Bear. The video unfolds as the iconic bear, dressed in a stylish USA cap, confidently cruises along Paris’s charming streets in a Ralph Lauren speedboat, waving proudly toward the camera while the American and French flags flutter behind—symbolizing unity between the brand’s homeland and this year’s Olympic host. Using Distinctive computer generated graphics, this Ralph Lauren mixed reality ad transforms a simple boat ride into an Effective product showcase that celebrates national pride and global athleticism.