FOOH Impact Score:
Impressive
Learn moreThis Adidas faux ooh ad begins with a stunning view over Victoria Harbour, where the Hong Kong skyline and iconic star ferries set the scene. This moment cleverly highlights the bold spirit of the adidas Adizero Adios Pro 3 as one shoe is seen hanging by its laces from the tip of the Two International Finance Center, while another is dramatically carried by a helicopter across the sky. From a different perspective, a second helicopter appears to support the spectacle before the action moves to Victoria Park, where the remaining shoe is dropped from above, causing the ground to crack powerfully upon impact. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for promoting the full speed potential of the Adizero Adios Pro 3.
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