UGG Wrapped Boots Landing in Paris
Giant Boot Lands Near Place des Victoires
This UGG FOOH ad features a mysterious white-wrapped object soaring above the Rue des Écoles in Paris. The object gracefully glides through the sky before slowly descending and landing near Place des Victoires, one of Paris’ iconic squares.
As the white wrap unfurls, it reveals the giant UGG Women's Classic Dipper boot, now prominently displayed in the heart of the city. This CGI effects enhancement is designed to drive awareness and engagement for an upcoming UGG event.
The event, hosted at Feel House Paris, is scheduled for October 21st and 22nd, 2023, inviting passersby to learn more about the brand's latest promotion.
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FOOH Impact ScoreSolid
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Credits
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