Adidas Crane Lowers Mirrored Shoebox

Imagine a crane delivering a shoebox the size of a small building to central London. That’s the innovative premise of this Adidas faux ooh ad featuring the Adizero. The video unfolds as a massive mirrored Adizero shoebox is dramatically lowered into an urban space by crane, its reflective panels capturing the city skyline as it descends. As the giant structure touches the ground, the impact kicks up a subtle cloud of dust, signaling the start of a record-breaking treadmill challenge promoting the fastest shoe. Using engaging CGI effects, this Adidas faux ooh ad transforms a shoebox into a captivating product showcase.