Adidas Crane Lowers Mirrored Shoebox
Adidas Adizero Mirrored Shoebox CGI
This innovative Adidas faux OOH ad features the Adizero, imagining a crane delivering a shoebox the size of a small building to central London. The video unfolds as a massive mirrored Adizero shoebox is dramatically lowered into an urban space by crane.
Its reflective panels capture the city skyline as it descends. As the giant structure touches the ground, the impact kicks up a subtle cloud of dust, signalling the start of a record-breaking treadmill challenge promoting the fastest shoe. This Adidas faux OOH ad uses engaging CGI effects to transform a shoebox into a captivating product showcase.
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FOOH Impact ScoreImpressive
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