Deborah Milano Lip Balm Draws 3D Lips on Building
Deborah Milano Lip Balm Transforms Architecture
This mixed reality ad for Deborah Milano's Lip Jam Melting Balm begins with a store’s façade draped in a massive billboard of the product. The billboard dramatically slides up, revealing a peach interior where the lip balm then appears.
The ad humorously reimagines public architecture as the lip balm floats towards a neighbouring building. Mid-air, it unscrews its cap and applies itself onto the structure's façade. Luminous, 3D lips, reflecting the balm's shade and shine, begin to emerge on the building, captivating an amused group of friends watching below.
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