FOOH Impact Score:
Solid
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In this Sephora CGI ad, a massive Cream Lip Stain emerges from the billboard of a Sephora store, shifting through multiple shades as it floats serenely above the street. The ad humorously reimagines urban shopping spaces with a dynamic cosmetic experience where the floating lip stain twists open to reveal its brush, changing colors mid-air before multiplying into various shades, spiraling into a vibrant formation, and merging back into one sleek product. A captivating piece that masterfully blends fun and brand identity with a colorful twist on beauty innovation.