L’Oréal Hair Dryer Transforms Eiffel Tower in Paris
Eiffel Tower Reshapes into a Hair Dryer
This L’Oréal FOOH ad features the AirLight Pro hair dryer, imagining the Eiffel Tower as the city's ultimate hairstyling tool. The video begins on a Parisian street, where a woman observes a massive blower light appearing above the Eiffel Tower.
This light casts a vibrant green glow across the city, bathing Paris in an otherworldly hue. As the light intensifies, the Eiffel Tower transforms into the L’Oréal AirLight Pro hair dryer, announcing drying with the speed of light without damage.
Engaging VFX are used to transform this worldwide landmark into an insightful product showcase for L’Oréal.
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Credits
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