FOOH Impact Score:
Improvable
Learn moreIn this L’Oréal faux ooh ad, a bustling Parisian street sets the stage as a woman pauses in awe. Above the Eiffel Tower, a massive blower light appears, casting a vibrant green glow that spreads across the city, bathing Paris in an otherworldly hue. The scene unfolds as the intensity of the light increases, causing the Eiffel Tower itself to transform into the L’Oréal AirLight Pro hair dryer, delivering a futuristic message about drying with the speed of light. With a Memorable use of computer generated imagery, this L’Oréal faux ooh ad transforms a historic landmark into a fresh, relatable spectacle, highlighting L’Oréal’s cutting-edge innovation in hair care.
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