FOOH Ad L’Oréal Hair Dryer Transforms Eiffel Tower in Paris

L’Oréal Hair Dryer Transforms Eiffel Tower in Paris

Hair Dryer Transforms Eiffel Tower in fake-out-of-home ad of L’Oréal

View this post on Instagram

FOOH Impact Score:

Improvable

Learn more

Credits

Brand: L’Oréal Pro

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Large Objects, Simple Motion, Complex Motion, Morphing & Transformation, Building Transformation

Surrounding: Eiffel Tower

Date posted: September 1, 2024

FOOH.com is the biggest FOOH ad library. If you are the creator of this L’Oréal ad or would like to add your work Submit your work!

Imagine the Eiffel Tower suddenly becoming the ultimate hairstyling tool for the city. That’s the dynamic premise of this L’Oréal FOOH ad featuring the AirLight Pro hair dryer. The video unfolds as on a bustling Parisian street, a woman suddenly stops in awe when a massive blower light appears above the Eiffel Tower, casting a vibrant green glow that spreads across the city, bathing Paris in an otherworldly hue; as the light intensifies, the Eiffel Tower itself begins to transform, reshaping into the L’Oréal AirLight Pro hair dryer, announcing it’s time to dry with the speed of light without damage. Using engaging VFX, this L’Oréal FOOH ad transforms a worldwide landmark into an insightful product showcase.