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L’Oréal Hair Dryer Transforms Eiffel Tower in Paris

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Credits

Brand: L’Oréal Pro

Agency / Production / VFX: Unknown

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In this L’Oréal faux ooh ad, a bustling Parisian street sets the stage as a woman pauses in awe. Above the Eiffel Tower, a massive blower light appears, casting a vibrant green glow that spreads across the city, bathing Paris in an otherworldly hue. The scene unfolds as the intensity of the light increases, causing the Eiffel Tower itself to transform into the L’Oréal AirLight Pro hair dryer, delivering a futuristic message about drying with the speed of light. With a Memorable use of computer generated imagery, this L’Oréal faux ooh ad transforms a historic landmark into a fresh, relatable spectacle, highlighting L’Oréal’s cutting-edge innovation in hair care.

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Large Objects, Object Transformation, Object Animation, Transition, Overlay

Surrounding: Eiffel Tower

Posted on September 1, 2024

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