Petit Bateau Moving Harbor Wood Art on Building

This fake out-of-home advertisement for Petit Bateau transforms a Parisian building into a dynamic harbor scene. Computer-generated imagery projects shifting waves, a rotating lighthouse, and sailboats gliding across the entrance. Counter-clockwise spinning sun rays change from blue to yellow, while clouds slide seamlessly across the façade.

The animated seaside display humorously rolls aside to reveal the Petit Bateau store at 33 rue Étienne Marcel. The reveal is introduced with an anchor pulling upwards, adding a memorable twist to the brand's identity.