Samsung Bespoke Refrigerator Transformed in Seoul

Imagine an entire building transforming into a refrigerator in real-time. That’s the Distinctive premise of this Samsung vfx advertising featuring AI-powered customization. The video unfolds as a woman stands in front of the Samsung Town building in Seoul, typing 'Design a juicy Bespoke with AI' into an AI tool on her phone. After pressing the Generate button, she looks up to see the building twist layer by layer like a Rubik’s Cube, morphing into a Bespoke refrigerator. Its four doors illuminate, revealing vibrant fruits on a screen. A second prompt, 'Cut them into slices,' appears, and upon pressing Generate, the fruits are sliced. The final prompt transforms the display into an abstract AI-generated canyon wallpaper. Using VFX, this Samsung vfx advertising transforms a fridge into an Engaging product showcase.