Samsung Bespoke Refrigerator Transformed in Seoul

This CGI advertising video features the Samsung Town building in Seoul transforming into a Bespoke refrigerator. The video begins with a woman using an AI tool on her phone, typing 'Design a juicy Bespoke with AI'. After pressing 'Generate', the building twists layer by layer, morphing into a Bespoke refrigerator.

Its four doors illuminate, revealing vibrant fruits on a screen. A second prompt, 'Cut them into slices,' is entered, and upon pressing 'Generate', the fruits are sliced. The final prompt transforms the display into an abstract AI-generated canyon wallpaper, showcasing the product's customisation capabilities through VFX.