FOOH Impact Score:
Improvable
Learn moreIn this HONOR VFX advertising, a man stands ready with his smartphone near the Eiffel Tower as a massive Honor Magic 6 Pro leans against the landmark, contrasting with the clear sky. The ad dramatically reimagines a familiar tourist scene with a dynamic demonstration of smartphone durability, as a gleaming metal ball free-falls from the top of the tower onto the screen, which remains unscathed. An engaging campaign that masterfully blends creativity with a bold product statement, emphasizing the strength of HONOR’s Nanocrystal Shield.
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