Samsung Giant Phone Unfolds on Puente de la Mujer

Imagine a historic bridge transforming into a high-tech marvel. That’s the captivating premise of this Samsung FOOH campaign featuring the Galaxy Z Fold 7 and Z Flip 7. The video unfolds as an aerial view of Puerto Madero’s nighttime cityscape reveals the iconic Puente de la Mujer illuminated beneath a clear sky, with the camera panning to show the bridge from a new angle; suddenly, glowing blue lights pulse along its structure as a giant phone floats above, unfolding seamlessly to display a vivid blue wallpaper, synchronized brilliantly with the blue lighting effects across the bridge. Using engaging CGI effects, this Samsung FOOH campaign transforms an urban landmark into an innovative product showcase.