Samsung Giant Phone Unfolds on Puente de la Mujer

This Samsung FOOH campaign features the Galaxy Z Fold 7 and Z Flip 7, transforming the historic Puente de la Mujer into a high-tech marvel. The video begins with an aerial view of Puerto Madero’s nighttime cityscape, showcasing the iconic bridge illuminated beneath a clear sky.

As the camera pans, glowing blue lights pulse along the bridge's structure. Simultaneously, a giant phone floats above, unfolding seamlessly to display a vivid blue wallpaper, brilliantly synchronized with the blue lighting effects across the bridge. This CGI campaign transforms an urban landmark into an innovative product showcase.