WhatsApp Giant Phones on NYC Public Library

FOOH Impact Score

Solid

Credits

Metadata

Brand Industry: Consumer Electronics & Technology

Country: United States of America

Effects / Animations: Simple Motion, Complex Motion, Large Objects, Floating & Flying Objects

Surrounding: New York City Public Library

Date posted: November 5, 2025

Source: Instagram

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In this WhatsApp mixed reality ad, two towering smartphones lean against the New York Public Library, each displaying a live WhatsApp chat stream as curious pedestrians glance, stop, or capture the moment. The scene unfolds as a green chat bubble bursts out from one screen, surges into the other device, and causes a block of code to shift into a personal message just as the camera zooms in and the same transformation occurs in reverse. With a clear use of augmented reality, this WhatsApp messaging campaign transforms urban architecture into a dynamic experience, highlighting WhatsApp’s commitment to end-to-end message encryption.