WhatsApp Giant Phones on NYC Public Library
WhatsApp Giant Phones on NYC Library
This mixed reality advertisement for WhatsApp features two towering smartphones leaning against the New York Public Library. Each screen displays a live WhatsApp chat stream, capturing the attention of pedestrians who stop to observe or record the scene.
The video shows a green chat bubble emerging from one screen and entering the other device. This action causes a block of code to transform into a personal message. As the camera zooms in, the same transformation occurs in reverse.
This augmented reality campaign transforms urban architecture into a dynamic experience, effectively highlighting WhatsApp's commitment to end-to-end message encryption.
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