ODISEO Rabbit Sculpture Carried by Helicopter
ODISEO Rabbit Sculpture by Helicopter
This faux out-of-home (FOOH) CGI advertisement features a helicopter carrying an oversized rabbit sculpture over the Odiseo Gastronomic and Leisure Center in Murcia, Spain. The sculpture is decorated in a striking black and white harlequin pattern.
The scene shows a woman leaning against a static billboard as the helicopter gently lowers the rabbit. Upon landing, the sculpture shatters into small plastic blocks. The shot then transitions to workers replacing the billboard with a new ad campaign, subtly building anticipation for what's next at ODISEO.
This ODISEO teaser FOOH ad uses VFX to transform an arresting rabbit installation into a visual spectacle, highlighting ODISEO’s goal to intrigue audiences with a bold new campaign launch.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Mike Galland Studio
Agency:Mike Galland
Production:Mike Galland
VFX:Mike Galland
Sound:Mike Galland