Havaianas Man Sunbathing Above Giant Sandal
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a beach landscape turned into a giant product showcase. That’s the engaging premise of this Havaianas FOOH ad featuring the brand’s signature summer sandal. The video unfolds as a drone glides over a sunlit shore, revealing a massive Havaianas sandal resting on the sand with waves gently rolling in, then zooms in to the sole where a man is sunbathing on a striped towel, radiating contentment and relaxation. Using computer generated imagery, this Havaianas FOOH ad transforms an ordinary beach into a memorable product showcase.
