Pull&Bear Pink Balloons Floating in Madrid

In this PULL & BEAR fake out of home ad, two giant pink balloons float through the city streets, bouncing off each other as they drift past iconic locations. The scene unfolds as they soar above the bustling Cine Callao, where people gather below under the afternoon sky, before gliding through Gran Vía toward the majestic Palacio de Cibeles, softly bumping against each other along the way. With a Distinctive use of CGI effects, this PULL & BEAR fake out of home ad transforms the cityscape into a fresh, relatable spectacle, highlighting PULL & BEAR’s bold arrival in Madrid.