FOOH Impact Score:
Improvable
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In this Messika vfx advertising, a colossal gold and diamond chain coils through Shanghai's iconic skyline, threading between glowing skyscrapers as dusk settles over the city. The ad dramatically reimagines the urban landscape as a surreal jewelry runway, with the brand’s dazzling pearl-linked chain and illuminated Messika “M” transforming architecture into statements of luxury. A captivating production that masterfully blends elegance and cultural energy with a distinctive twist on high-end jewelry branding.