FOOH Impact Score:
Solid
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This Adidas vfx advertising begins with a dramatic aerial view of a bustling roundabout in Jeddah, Saudi Arabia, where a towering Andrea Kimi Antonelli Mercedes-AMG Petronas Formula 1 racing helmet dominates the center. This moment cleverly highlights the global scale and prestige of the brand as lights illuminate the installation and Saudi Arabia flags wave proudly around it to mark the anticipation for the upcoming Saudi Grand Prix. As a perfect blend of innovative storytelling and engaging product integration, the CGI effects enhancement is designed for building excitement around one of the world’s premier motorsport events.