Adidas F1 Helmet Roundabout Installation

F1 Helmet Towers Over Jeddah Roundabout

This VFX advertising video features a towering Andrea Kimi Antonelli Mercedes-AMG Petronas Formula 1 racing helmet installed in the centre of a bustling roundabout in Jeddah, Saudi Arabia. The scene opens with a dramatic aerial view, showcasing the global scale and prestige of the Adidas brand.

Lights illuminate the installation, and Saudi Arabia flags wave around it, building anticipation for the upcoming Saudi Grand Prix. This CGI-enhanced video is designed to generate excitement for one of the world’s premier motorsport events, blending innovative storytelling with product integration.

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Credits

Brand:Adidas

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Saudi Arabia
City:Jeddah
Date posted:April 17, 2025
Source:Instagram