Lancel Giant Fruits Fall into Giant Handbag
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Lancel FOOH ad, a giant transparent handbag brimming with vibrant fruit spheres hovers above the brand’s flagship store using innovative computer generated graphics. The ad entertainingly reimagines a classic Parisian street with a towering accessory from the SS25 Tutti Frutti collection, blending iconic French architecture with fashion-forward styling. A dynamic concept that masterfully blends playfulness and creativity with a fresh take on Lancel’s colorful craftsmanship.
