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Lancel Giant Fruits Fall into Giant Handbag

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Lancel

Who we think created this: Agence Kometa

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Billboard & Digital Screen

Surroundings: Place De L'Opéra, City

Date posted: February 17, 2025

Source: Instagram

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In this Lancel FOOH ad, a giant transparent handbag brimming with vibrant fruit spheres hovers above the brand’s flagship store using innovative computer generated graphics. The ad entertainingly reimagines a classic Parisian street with a towering accessory from the SS25 Tutti Frutti collection, blending iconic French architecture with fashion-forward styling. A dynamic concept that masterfully blends playfulness and creativity with a fresh take on Lancel’s colorful craftsmanship.

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