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Americanas Giant Basket on Wheels in Brazil

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

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Credits

Brand: Americanas

Production Company: Future Frame Creative

VFX: Future Frame Creative

Sound: Central de Som de Filme

Metadata

Brand Industry: Retail & Consumer Goods

Country: Brazil

City: Bahia

Effects / Animations: Simple Motion, Large Objects

Surroundings: Cobbled Streets, Streets, Igreja De São Domingos De Gusmão, Cathedral Basilica of Salvador

Date posted: November 22, 2024

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Imagine a historic street in Brazil doubling as a grocery aisle. That’s the dynamic premise of this Americanas fake OOH ad featuring a colossal grocery basket making its way through Salvador. The video unfolds as a man walking along a cobbled street stops in awe when a gigantic Americanas basket, brimming with goods, rolls past him. It glides along the pavement, revealing the striking Igreja de São Domingos de Gusmão in the background before heading toward the Cathedral Basilica of Salvador, symbolizing the brand’s arrival in Bahia. Using creative CGI effects, this Americanas fake OOH ad transforms a familiar street scene into a captivating product showcase.

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