FOOH Impact Score:
Impressive
Learn moreImagine a Parisian bridge transforming into a stage for a breathtaking chain reaction of golden gift boxes. That’s the Effective premise of this Rabanne mixed reality ad featuring a dazzling holiday spectacle. The video unfolds as metallic discs, perfectly aligned along the guardrail, begin tumbling like dominos, setting off a mesmerizing sequence that cascades into stacked Rabanne golden gift boxes. As the final impact sends some boxes off the bridge, they elegantly land on the roof of a passing boat instead of crashing, creating a flawless delivery in motion. Using computer generated graphics, this Rabanne mixed reality ad transforms a classic Parisian setting into an Innovative product showcase.
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