Sephora Christmas Balls Roll in Different Cities

This Sephora faux out-of-home (FOOH) advertisement features holiday-themed retail excitement, imagining historic streets taken over by rolling ornaments. The video opens in Rome, where silver and red balls of various sizes roll down a street, gradually covering the area in a festive wave.

The scene then shifts to Milan, where the same decorative balls burst through Sephora’s glass doors, with some becoming stuck at the entrance. In Florence, the balls make their way towards another Sephora location, eventually piling up inside the store. A similar visual unfolds back in Rome, with balls struggling to get through a store entrance.

Using computer-generated graphics, this Sephora FOOH ad transforms everyday cityscapes into an innovative product showcase, highlighting the brand's holiday offerings.