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Sephora Christmas Balls Roll in Different Cities

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Italy

Cities: Rome, Milan, Firenze

Effects / Animations: Simple Motion, Rigid-Body, Large Objects, Complex Motion

Surroundings: Streets, Sephora Store, Shops

Date posted: December 7, 2024

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Imagine the historic streets of Rome being taken over by rolling ornaments. That’s the dynamic premise of this Sephora faux ooh ad featuring holiday-themed retail excitement. The video unfolds as silver and red balls of various sizes begin to roll down a Roman street, gradually covering the area in a festive wave. The scene jumps to Milan, where the same decorative balls burst through Sephora’s glass doors, some getting stuck at the entrance. In Firenze, balls make their way toward another Sephora location, eventually piling up inside the store. Back in Roma, a similar visual unfolds with balls struggling to get through the entrance. Using computer generated graphics, this Sephora faux ooh ad transforms everyday cityscapes into an innovative product showcase.

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