Fenty Beauty Giant Makeup Bag Landing in NYC
Fenty Beauty Giant Makeup Bag in NYC
This Fenty Beauty fake out-of-home advertisement features a giant black makeup bag positioned in front of the iconic Broadway Hotel in New York City. The bag's sudden appearance causes a yellow cab to brake sharply.
The bag then opens, releasing an overflow of Fenty Beauty products onto the pavement, including foundations and lip glosses. The cab quickly reverses to make way for the cascading items. This CGI-enhanced video aims to drive customers to the brand's website for Cyber Week discounts.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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