Fenty Beauty Giant Makeup Bag Landing in NYC

This Fenty Beauty fake out of home ad begins with a giant black makeup bag standing in front of the iconic Broadway Hotel, making a yellow cab break right before it. This moment cleverly highlights the excitement of Fenty Beauty's cyber week discounts as the bag opens, causing an overflow of products to spill onto the pavement. The cab quickly drives in reverse, making way for foundations, lip glosses, and more cascading onto the street. As a perfect blend of Captivating storytelling and Clear product integration, the CGI effects enhancement is designed for driving customers to the brand's website to grab their favorite deals.