Benefit Crane Uncovers Rooftop Pool Party

This fake out-of-home ad for Benefit Cosmetics begins with a woman at her worktable, looking out at the skyline from her apartment window. A construction crane then dramatically removes the wooden paneling of a nearby high-rise.

This action reveals a large maroon billboard featuring HOOLA branding and an elevated pool scene, complete with swimmers and a diving platform. The CGI effects highlight Benefit HOOLA bronzer, emphasising its market-leading position and best-selling status.