Benefit Crane Uncovers Rooftop Pool Party

This Benefit Cosmetics fake out of home ad begins with a woman sitting at her worktable, gazing out at the skyline through her apartment window. This moment cleverly highlights the best-selling status of Benefit HOOLA bronzer as she watches a construction crane dramatically remove the wooden paneling of a nearby high-rise, revealing a massive maroon billboard with the HOOLA branding and an elevated pool scene complete with swimmers and a diving platform. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for increasing awareness around Benefit HOOLA bronzer’s market-leading position.