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Les Secrets de Loly Balloons Turn Eiffel Tower Pink

FOOH Impact Score:

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Credits

Brand: Les Secrets de Loly

Agency: Carbon Studio

Production Company: Carbon Studio

VFX: Carbon Studio

Sound: Carbon Studio

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Building Transformation, Floating & Flying Objects, Large Objects, Rigid-Body

Surroundings: Eiffel Tower, Streets

Date posted: April 16, 2024

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In this Les Secrets de Loly CGI video, a woman playfully spins beside massive pink balloons printed with the brand's logo scattered across a Parisian street. The ad dramatically reimagines the Eiffel Tower as a canvas for celebration, with hundreds of balloons lifting into the sky and gradually enveloping the monument in pink as the brand’s signage ascends with them. A dynamic piece that masterfully blends creativity with a memorable twist on brand storytelling, highlighting the upcoming Pink Runs the World event on April 16, 2024.

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