Les Secrets de Loly Balloons Turn Eiffel Tower Pink

Eiffel Tower Transformed by Les Secrets de Loly Balloons

This CGI video for Les Secrets de Loly features a woman playfully spinning amidst massive pink balloons, each printed with the brand's logo, scattered across a Parisian street. The advertisement dramatically reimagines the Eiffel Tower as a canvas for celebration.

Hundreds of these balloons are shown lifting into the sky, gradually enveloping the monument in pink as the brand’s signage ascends with them. This dynamic piece highlights the upcoming Pink Runs the World event on April 16, 2024.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Agency:Carbon Studio
Production:Carbon Studio
VFX:Carbon Studio
Sound:Carbon Studio

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:April 16, 2024
Source:Instagram