Benefit Workers Cleaning Woman’s Face on Mural

This Benefit Cosmetics VFX advertising features a woman pointing towards a towering building mural. A massive face on the mural is obscured by a white film, which workers begin to remove. This symbolises a bold new campaign for their POREfessional primer.

The scene shows a scissor lift rising and aerial workers rappelling down, scraping away the white covering from the mural's face. This reveals smooth, clean skin beneath, mirroring the deep-clean effect of the primer.

Through distinctive CGI effects, this Benefit Cosmetics skincare campaign transforms an urban cityscape into a fresh, relatable spectacle, highlighting the brand's mission to bring pore-deep clarity.