Benefit Workers Cleaning Woman’s Face on Mural

In this Benefit Cosmetics vfx advertising, a woman points toward a towering building mural, revealing a massive face obscured by a white film as workers begin their unusual task to unveil it, symbolizing a bold new campaign for their POREfessional primer. The scene unfolds as a scissor lift rises and aerial workers rappel down, scraping away the white covering from the mural's face to reveal smooth, clean skin beneath—mirroring the deep-clean effect of the primer. With a distinctive use of CGI effects, this Benefit Cosmetics skincare campaign transforms an urban cityscape into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ mission to bring pore-deep clarity wherever it’s needed.