FOOH Impact Score:
Impressive
Learn moreThis Clarins FOOH campaign begins with a shot from the Seine River, capturing the iconic Eiffel Tower. This moment cleverly highlights the innovation of the product as the tower is digitally transformed into the Clarins Double Serum bottle, making a striking statement about the arrival of the next generation of Double Serum. As a perfect blend of Effective storytelling and computer generated graphics product integration, the CGI enhancement is designed for showcasing the product’s beauty and advancement.
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