FOOH Impact Score:
Outstanding
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In this Emirates fake out of home ad, the scene opens inside a packed stadium arena buzzing with excitement for a tennis match event. The scene unfolds as two Emirates airplanes zoom just above the court, using their radomes to launch and return a tennis ball in midair, thrilling the crowd with their nimble movements as if they were the players themselves. With a captivating use of computer generated imagery, this Emirates aviation-themed stunt fake out of home ad transforms a traditional tennis match into a fresh, relatable spectacle, highlighting Emirates’s sponsorship of the US Open.