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Impressive
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This Emirates FOOH campaign begins with a basketball emblazoned with the Emirates logo rolling across the arena floor, drawing the audience’s attention. This moment cleverly highlights the brand’s creative flair and global presence as a full-sized Emirates airplane enters the stadium, dribbles the ball using its cockpit, and confidently balances it on its radome while the crowd roars with excitement. As a perfect blend of creative storytelling and authentic product integration, the CGI effects enhancement is designed for promoting the final game of the Emirates NBA Cup.
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