Emirates Airplane Shooting Basketball

Emirates Airplane Scores Big at NBA Finals

This FOOH (fake out-of-home) CGI advertising video for Emirates begins with a basketball, emblazoned with the Emirates logo, rolling across an arena floor. A full-sized Emirates airplane then enters the stadium, dribbles the ball using its cockpit, and confidently balances it on its radome.

The crowd roars with excitement as this creative storytelling and authentic product integration unfolds. The CGI effects enhancement was designed for promoting the final game of the Emirates NBA Cup, highlighting the brand’s creative flair and global presence.

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FOOH Impact ScoreImpressive
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Credits

Brands:Emirates, NBA
VFX:Mateusz Król — krol.jpg
Sound:Dawid Pham Ngoc

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
Date posted:December 17, 2024
Source:Instagram