FOOH Impact Score:
Solid
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In this Samsonite cgi video, the ad begins at the iconic Arc de Triomphe roundabout where traffic flows beneath the warm glow of sunset as a mysterious gift box on wheels enters the frame. The scene unfolds as the large box opens, unveiling a massive golden Samsonite suitcase that rolls confidently into the street, followed closely by a silver suitcase appearing seemingly out of nowhere to join the journey among passing cars. With a dynamic use of computer generated graphics, this Samsonite suitcase cgi video transforms a famous Parisian landmark into a seamless backdrop for mobility and adventure, highlighting Samsonite’s mission to inspire effortless city escapes.