Pull&Bear Colorful Inflatable Character on Rooftop

This PULL & BEAR cgi ad begins with a colorful inflatable character sitting proudly on the rooftop of a towering building, overlooking the city skyline. This moment cleverly highlights the brand’s vibrant connection to Primavera Sound as an inflatable basketball hovers through the air toward the character, leading to an aerial shot that captures the surreal scene of scattered inflatables across the city. As a perfect blend of Dynamic storytelling and computer generated graphics product integration, the CGI enhancement is designed for redefining the colors of Primavera Sound in a way only PULL & BEAR can.