JAMM Giant Cigar Falling From the Sky
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: JAMM Cigar
Agency: CRIA Content
Production Company: Lairon Mendes and Matheus Aguiar
VFX: CRIA Content
Sound: Matheus Aguiar
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In this JAMM Cigar FOOH ad, a captivating scene opens with a wide shot of the Palacete Tira Chapéu in Salvador, Brazil, just as a massive cigar unexpectedly crashes down from the sky, already lit and gently smoking. The ad humorously reimagines a historic landmark as the ultimate landing zone for a premium cigar, transforming the street into a stage for the brand’s bold presence. A dynamic experience that masterfully blends humor and creativity with a memorable twist on cigar culture and upscale leisure.
