BRLO Giant Seahawks Helmet and Jersey

This BRLO FOOH campaign transforms the BRLO Brwhouse into a bold fan hub. A giant black Seattle Seahawks helmet dominates one side of the structure, while an oversized black Seahawks jersey with the number 12 stretches across the other. The tower-like section of the building is rebranded with green banners reading "SEAHWKS HAUS" with "powered by AWS" written beneath on both visible sides.

Multiple black footballs suddenly pop out from the tower and drop to the ground in front of the building, while the massive helmet subtly swivels from side to side as if scanning the area. This CGI digital outdoor ad announces BRLO’s collaboration with the Seattle Seahawks and the opening of SEAHWKS HAUS in Berlin as a dedicated fan destination fueled by technology.

The campaign highlights BRLO’s goal of turning its Berlin location into a go-to Seahawks fan experience powered by AWS, presenting a fresh and relatable spectacle through distinctive CGI use.