FOOH Impact Score:
Impressive
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In this Smile cgi video, the camera opens with a sweeping shot of the National Museum of Slovenia in Ljubljana, where vibrant red inflatable lips are tethered and floating confidently above the historic building. The scene unfolds as the perspective shifts to a nearby high-rise, revealing a massive red inflatable lips installation stretching across two rooftops, reinforcing the bold message that Smile isn't going anywhere. With an impactful use of VFX, this Smile visual display campaign transforms familiar urban landmarks into a fresh, relatable spectacle, highlighting Smile’s lasting presence and brand message.