Seara Gourmet Giant Mortadella Floats Above São Paulo

Mortadella Glides Past São Paulo Skyscrapers

This CGI advertisement for Seara Gourmet features a giant mortadella, labelled 'Mortadela 470 SP', floating above the São Paulo skyline. A couple on a glass observation deck captures this surprising moment.

The ad humorously reimagines the city’s 470th anniversary, with the beloved cold cut gliding like a blimp past skyscrapers. This production blends humor and creativity with brand identity, offering a memorable, floating tribute to the city's culinary and cultural heritage.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Country:Brazil
Date posted:January 22, 2024
Source:Instagram