Seara Gourmet Giant Mortadella Floats Above São Paulo
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FOOH Impact Score
Improvable
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C-Tier
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In this Seara Gourmet cgi ad, a couple on a glass observation deck captures a surprising moment as a giant mortadella labeled 'Mortadela 470 SP' floats effortlessly above the São Paulo skyline. The ad humorously reimagines the city’s 470th anniversary with a computer generated imagery celebration featuring the beloved cold cut gliding like a blimp past skyscrapers. A memorable production that masterfully blends humor and creativity with brand identity through a floating tribute to the city's culinary and cultural heritage.
