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Smile Inflatable Lips Resting Above Castle

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Credits

Brand: Smile

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Slovenia

City: Ljubljana

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Rooftops, Cityscapes, Ljubljana Castle, Mountains, Buildings

Date posted: September 14, 2023

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Imagine a historic European capital turning into a billboard for beaming smiles. That’s the captivating premise of this Smile cgi campaign featuring the brand’s refreshing Slovenian drink. The video unfolds as the camera sweeps over the charming cityscape of Ljubljana, Slovenia, revealing massive inflatable red lips adorning rooftops across the town. One pair of lips even rests atop the iconic Ljubljana Castle perched on a green hill, creating an unforgettable contrast between the tradition of the city and the modernity of the installation. Using augmented reality, this Smile cgi campaign transforms the city’s skyline into a dynamic product showcase.

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