Smile Inflatable Lips Resting Above Castle
Smile Inflatable Lips Over Ljubljana Castle
This CGI campaign for Smile's refreshing Slovenian drink transforms the historic European capital of Ljubljana into a dynamic product showcase. The video features a camera sweep over the city, revealing massive inflatable red lips adorning rooftops across the town.
One pair of lips is prominently displayed atop the iconic Ljubljana Castle, perched on a green hill. This augmented reality installation creates a striking contrast between the city's traditional architecture and the modern CGI elements, effectively turning the skyline into a billboard for beaming smiles.
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FOOH Impact ScoreSolid
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