FOOH Impact Score:
Improvable
Learn moreFOOH.com is the biggest cgi campaign library. If you are the creator of this Smile ad or would like to add your work Submit your work!
Imagine a historic European capital turning into a billboard for beaming smiles. That’s the captivating premise of this Smile cgi campaign featuring the brand’s refreshing Slovenian drink. The video unfolds as the camera sweeps over the charming cityscape of Ljubljana, Slovenia, revealing massive inflatable red lips adorning rooftops across the town. One pair of lips even rests atop the iconic Ljubljana Castle perched on a green hill, creating an unforgettable contrast between the tradition of the city and the modernity of the installation. Using augmented reality, this Smile cgi campaign transforms the city’s skyline into a dynamic product showcase.