FOOH Impact Score:
Improvable
Learn moreFOOH.com is the biggest FOOH campaign library. If you are the creator of this Smile ad or would like to add your work Submit your work!
This Smile FOOH campaign begins with a massive inflatable red lips resting prominently between the TR3 skyscraper and the Cankarjev Dom complex at Republic Square in Ljubljana, Slovenia. This moment cleverly highlights the brand’s message of spreading positivity as city-goers explore the square and interact with the second set of oversized lips placed on the ground in front of the cultural center, capturing the attention and amusement of passersby during the vibrant summer season. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for raising brand visibility and delivering joyful engagement.