FOOH Impact Score:
Solid
Learn moreThis Starbucks faux ooh ad begins with a pink mug, carried by pink and white balloons, slowly descending toward the church grounds of St. Stephen’s Cathedral in Vienna. This moment cleverly highlights the excitement of the Starbucks Pumpkin Spice Latte arriving in Austria as onlookers gather, watching in amazement while a woman eagerly records the scene on her phone. As the mug gently lands, the Starbucks logo becomes visible, with a creamy Pumpkin Spice Latte on top, its whipped topping swaying slightly upon arrival. The camera zooms in, emphasizing its massive size, and the woman joyfully takes a selfie with the oversized drink, capturing the excitement of the moment. As a perfect blend of Captivating storytelling and Engaging product integration, the CGI effects enhancement is designed for announcing the seasonal favorite to new markets.
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